In any business model that you pursue online, you have to make a careful analysis and decision about which niche topic you will get into. Everyone has different priorities in terms of what is important to them.
Some people just want to stay busy and explore their passion and enthusiasm for a niche topic, with money as a secondary concern. Others have an immediate focus on the income stream, with their personal satisfaction for the niche not as important.
Ideally, you want to focus on a niche that provides both for you – a good influx of profits as well as a high level of appeal for the topic itself. If you focus on the money only upfront, you will eventually burn out and feel very dissatisfied with your career and having to immerse yourself in that topic day after day.
There are so many different niches to choose from, that it’s almost impossible for you to not be able to find a niche that is both lucrative and personally satisfying. Make a list of all of the topics in life that you enjoy to start with.
You might enjoy things like gardening, your cats.. or pandemic rescue dog(s), cooking for your family, getting fit at the gym, learning about and applying anti-aging efforts, making money online, traveling, etc.
You also want to include things that you not only enjoy, but that you have a great deal of knowledge about. It’s okay to list things that you are a beginner at, because part of what is wonderful about affiliate marketing is sharing your learning process and the products that helped you figure things out.
Next, you want to look at the niches that offer you dual income profits. What this means is that you have the ability to bring in commissions based on the promotion of both tangible and digital products. I promote and sell both, paperback books (tangible) and ebooks (digital) as an example.
There are some niches that only provide for one or the other. For example, if you are in the toy niche, it is primarily tangible items only. But if you are in the motivation niche, it is a digital one.
Most niches provide the ability to earn dual commissions. For example, if you are in the anti-aging niche, you will be promoting products about how to get fit and stay healthy over at the age of 40, and you will also be promoting tangible products such as at home exercise equipment, anti-aging supplements, skin creams, and more.
You want to look at the ability to earn income from your niche topic for a long time. Evergreen niches are those that will be around now and many years from now with no sign of disappearing.
You don’t want to target a topic that is solely trend based and has a high degree of trending downward quickly. While you might be able to make money in spurts like this, it doesn’t provide for the growth of a long term business.
You want to take your list of niche topics and begin looking at the various affiliate programs and products that are available for you to earn money with. If you have chosen a niche that has a few products, and not many sales, then that would not be a good fit for your business.
Start by going to Amazon and looking at both the nonfiction books and the tangible products that are available to the target audience for this niche. You want to see how vast the product lines are, how many brands are competing for this target audience, and how many sales are coming in based on the number of reviews.
When you’re looking at these reviews, you want to make sure that there are enough products that are highly rated for you to promote. If you have chosen a niche where customers are hard to please and most products have a three star or lower rating, that may be a sign for concern.
Next, go to Commission Junction and Share a Sale and look to see how many products you can find to promote there period. When you’re done, go to ClickBank, Warrior Plus, Udemy, and JVZoo and see what types of digital products you can find to promote.
Make sure you’re looking at the commission levels of all of these to ensure that you will be making enough money with your affiliate promotions to earn the desired income you hope to achieve.
Once you have found a niche topic that looks to be profitable and one you feel you will enjoy being involved in on a day to day basis, go ahead and conduct some research for keywords and choose a domain so that you can get your affiliate site set up.